Privacy Policy
Effective Date: January 1, 2025
Last Updated: January 1, 2026
PressurePoint.ai, Inc. ("PressurePoint," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the "Platform").
Please read this Privacy Policy carefully. By using our Platform, you consent to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Platform.
1. Information We Collect
1.1 Information You Provide Directly
Account Information
When you create an account, we collect your name, email address, username, password, and optionally your phone number and profile photo.
Campaign Information
When you create a campaign, we collect:
- Company name and details of your complaint
- Description of the issue and desired resolution
- Supporting documentation (receipts, correspondence, photos, etc.)
- Your contact history with the company
- Your X (Twitter) handle for campaign attribution
Payment Information
When you subscribe to a paid tier, we collect payment information through our third-party payment processor (Stripe). We do not store complete credit card numbers on our servers.
Communications
When you contact us for support or feedback, we collect your name, email, and the content of your message.
1.2 Information Collected Automatically
Usage Data
We automatically collect information about how you interact with our Platform, including pages visited, features used, time spent, and actions taken.
Device Information
We collect information about the device you use to access our Platform, including device type, operating system, browser type, IP address, and unique device identifiers.
Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to collect information and improve your experience. See our Cookie Policy below for details.
1.3 Information from Third Parties
Social Media Platforms
When you connect your X (Twitter) account, we receive your public profile information, follower count, and authorization to post on your behalf.
Business Databases
We use third-party business verification services to validate that campaign targets are registered companies.
Analytics Providers
We receive aggregated analytics data from third-party providers about Platform usage patterns.
2. How We Use Your Information
2.1 Providing and Improving Our Services
- Creating and managing your account
- Processing and publishing your campaigns
- Generating and scheduling tweets on your behalf
- Tracking campaign performance and engagement
- Processing payments and managing subscriptions
- Providing customer support
- Improving and optimizing our Platform
2.2 Communication
- Sending transactional emails (account verification, password reset, campaign updates)
- Sending marketing communications (with your consent)
- Responding to your inquiries and support requests
- Notifying you of important Platform updates or policy changes
2.3 Safety and Compliance
- Verifying that campaign targets are companies, not individuals
- Moderating content for policy compliance
- Detecting and preventing fraud, abuse, and security threats
- Complying with legal obligations
- Enforcing our Terms of Service
2.4 Analytics and Research
- Understanding how users interact with our Platform
- Measuring campaign effectiveness
- Generating aggregated, anonymized statistics for our Transparency Reports
- Improving our AI systems and content generation
4. Public Nature of Campaigns
4.1 Understanding Public Visibility
PressurePoint.ai is a public accountability platform. The core function of our service is making consumer complaints visible to the public and to relevant stakeholders. This means:
- Campaign content is publicly searchable on our Platform and may be indexed by search engines
- Tweets are published publicly on X (Twitter) under your connected account or our official account
- Campaign metrics (upvotes, shares, comments) are publicly visible
- Resolution outcomes are publicly celebrated on our Wall of Fame
4.2 What Remains Private
- Your email address and account password
- Your payment information
- Your private communications with our support team
- Draft campaigns that you have not published
- Your account settings and preferences
4.3 Controlling Your Public Information
You can:
- Use a pseudonym instead of your real name
- Choose which supporting documents to make public vs. submit privately
- Delete your campaign (subject to our data retention policy)
- Request removal of specific content for safety reasons
5. Data Retention
5.1 Active Accounts
We retain your information for as long as your account is active or as needed to provide you services.
5.2 Campaign Data
- Active Campaigns: Retained while the campaign is running.
- Resolved Campaigns: Retained indefinitely on our Wall of Fame unless you request deletion.
- Cancelled Campaigns: Retained for 90 days, then anonymized or deleted.
5.3 Account Deletion
When you delete your account:
- Your profile information is deleted within 30 days
- Your campaign data is anonymized (username removed) but the campaign content may remain visible
- Payment records are retained as required for tax and accounting purposes
- Backup copies may persist for up to 90 days
5.4 Legal Requirements
We may retain certain information longer if required by law or to protect our legal interests.
6. Your Privacy Rights
6.1 All Users
Regardless of your location, you have the right to:
- Access your personal information
- Correct inaccurate information
- Delete your account and associated data (subject to our retention policy)
- Export your data in a portable format
- Opt out of marketing communications
- Withdraw consent for optional data processing
6.2 California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights:
- Right to know what personal information we collect, use, and disclose
- Right to delete your personal information
- Right to opt out of the sale or sharing of personal information
- Right to non-discrimination for exercising your privacy rights
- Right to limit use of sensitive personal information
We do not sell personal information. We do share information with social media platforms for campaign publication, which may constitute "sharing" under CPRA.
To exercise your rights, contact privacy@pressurepoint.ai or use the "Privacy Settings" section in your account.
6.3 European Union Residents (GDPR)
If you are in the European Economic Area, United Kingdom, or Switzerland, you have additional rights under GDPR:
- Right to access, rectify, or erase your personal data
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
Legal Basis for Processing: We process your data based on contract performance, legitimate interests, consent, and legal obligations.
6.4 Other Jurisdictions
We comply with applicable privacy laws in all jurisdictions where we operate. If you have questions about your specific rights, contact privacy@pressurepoint.ai.
7. Security
We implement technical and organizational measures to protect your information:
- Encryption: Data is encrypted in transit (TLS 1.3) and at rest (AES-256)
- Access Controls: Role-based access limits who can view personal data
- Authentication: Multi-factor authentication available for all accounts
- Monitoring: Continuous security monitoring and intrusion detection
- Audits: Regular third-party security assessments
- Incident Response: Documented procedures for handling security incidents
No system is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
8. Children's Privacy
PressurePoint.ai is not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will delete that information promptly.
If you believe a child has provided us with personal information, contact privacy@pressurepoint.ai.
9. International Data Transfers
PressurePoint.ai is based in the United States. If you access our Platform from outside the United States, your information will be transferred to, stored, and processed in the United States.
For transfers from the European Economic Area, United Kingdom, or Switzerland, we rely on:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions where applicable
- Your explicit consent where appropriate
10. Third-Party Services
Our Platform integrates with and links to third-party services, including:
- X (Twitter): Campaign publication and social media integration
- Stripe: Payment processing
- Google Analytics: Website analytics
- Social login providers: Authentication
These services have their own privacy policies governing their collection and use of your information. We encourage you to review their policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you by email (for registered users)
- Post a prominent notice on our Platform
Your continued use of the Platform after changes become effective constitutes acceptance of the revised policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us:
Data Protection Officer
dpo@pressurepoint.aiPressurePoint.ai, Inc.
Attn: Privacy Team
123 Consumer Way, Suite 400
Austin, TX 78701
Response Time: We aim to respond to all privacy inquiries within 30 days.
Cookie Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit our Platform. We use cookies and similar technologies (web beacons, pixels) to operate and improve our services.
Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Required for Platform functionality (authentication, security) | Session |
| Functional | Remember your preferences (language, display settings) | 1 year |
| Analytics | Understand how you use our Platform | 2 years |
| Marketing | Deliver relevant advertisements (with consent) | 90 days |
Managing Cookies
You can control cookies through:
- Your browser settings (blocking or deleting cookies)
- Our cookie consent banner (adjusting preferences)
- Opt-out tools provided by analytics providers
Note: Blocking essential cookies may prevent you from using certain Platform features.
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